Ivanka Trump Jewelry Ad Campaign

We recently took over the Ivanka Trump Creative from A/R Media. Tom Monroe shot Ivanka last season for a campaign they produced. Ivanka’s busy schedule and the beauty of the existing work made us question the expense of shooting an entirely new campaign. We proposed going back to the original contact sheets, where we found these unused frames. We then reshot pieces from the new collection and dropped them in to replace old product. Sometimes good creative is also about economical problem-solving.