La Mer Packaging Redesign

We directed the packaging redesign of Estee Lauder’s La Mer, the company's top-selling, premium skin care line. We improved color consistency, logo legibility, materials and printing techniques. The logo was moved inside a foil-stamped field of color to boost legibility. Textured paper was employed to improve the general feel of the box, and a thicker inner liner was used for durability.