Kwiat Creative Direction

Through the use of conflicting scale and tone (oversized jewelry set on petite, ethereal, saturated watercolor figures) we were able to feature the Kwiat product in full detail while simultaneously conveying a sense of lifestyle, attitude and environment. Illustrator Holly Houk created a series of original paintings based upon themes of timeless elegance and glamour. We engraved the logo onto the watercolors and Josh Haskin shot the jewelry to capture it all within a single frame.