Kose Ad Campaign Creative Direction

Creative direction: James Benard / Photographer: Michelangelo Di Battista /
Model: Sigrid / Make-up: Frank B / Hair: Carlos / Stylist: Rubin Singer

Kose is the #2 cosmetic skin care brand in Japan. Their #1 premium line is Cosme Decorte. These three ads were featured as large in-store signage across Europe and Asia. As the Creative Director, Mr. Benard was in charge of all shoot aspects from concepting to casting the talent. Kose is a large company with a lot of resources so this was an opportunity to assemble a roster of first line talent. It was a pleasure to work with a dream team such as this.